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Confidence in every case.

The making of a campaign.

20260512_Libra_Campaign_1548_annikayanura

We could’ve made a
different kind of ad.

We could’ve made a
different kind of ad.

The kind with a lawyer at a mahogany desk. Warm light shimmering off the city’s tallest skyscraper.

Marble columns to symbolize law’s antiquity.
Leather to symbolize prestige. Elite sport.
Household names.
Symbols that say trust us.

It’s not dishonest exactly.
It just doesn’t feel true.

When we embarked on this project, there was a particular tension we wanted to explore.

Lawyers are professional certainty-makers: paid to give confident answers in an environment that is structurally adversarial, with the other side trying to prove you wrong.

Yet, maybe more so than ever before, lawyers operate in a world that’s becoming harder to read — politically, informationally and technologically. When you throw AI hallucinations into the mix, that only adds to the noise.


With that backdrop, we asked the question:


What does it look like when real lawyers, doing real legal work, can still show up with the same confidence they’ve always had?

Lawyers are professional certainty-makers: paid to give confident answers in an environment that is structurally adversarial, with the other side trying to prove you wrong.

Yet, maybe more so than ever before, lawyers operate in a world that’s becoming harder to read — politically, informationally and technologically. When you throw AI hallucinations into the mix, that only adds to the noise.


With that backdrop, we asked the question:


What does it look like when real lawyers, doing real legal work, can still show up with the same confidence they’ve always had?

Four lawyers. Four countries. The same confidence throughout.

From Berlin to Bucharest, Amsterdam to Warsaw, each lawyer navigates the work you know — legal research, drafting and document review.

Together with them, in the background, is Libra, helping them to navigate their daily tasks.

But these aren’t actors.

Meet the lawyers starring as themselves.

Marek Nowak

Read Bio

Franziska Hahn

Taylor Wessing, Germany

Dr. Sergiu Stănilă

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Dr. Sergiu Stănilă

National Union of Romanian Bar Associations, Romania

Edyta Dęmska

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Edyta Dęmska

CRIDO, Poland

Pamela Lam

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Pamela Lam

ESG & Corporate Sustainability, Netherlands

Four lawyers. Four countries. The same confidence throughout.

From Berlin to Bucharest, Amsterdam to Warsaw, each lawyer navigates the work you know — legal research, drafting and document review.

Together with them, in the background, is Libra, helping them to navigate their daily tasks.

But these aren’t actors.

Meet the lawyers starring as themselves.

Marek Nowak

Read Bio

Franziska Hahn

Taylor Wessing, Germany

Dr. Sergiu Stănilă

Read Bio

Dr. Sergiu Stănilă

National Union of Romanian Bar Associations, Romania

Edyta Dęmska

Read Bio

Edyta Dęmska

CRIDO, Poland

Pamela Lam

Read Bio

Pamela Lam

ESG & Corporate Sustainability, Netherlands

“Working with the four lawyers was one of the most genuinely surprising experiences I’ve had on set.”

“I walked in expecting to direct them — and instead found myself collaborating with people who were completely natural in front of the camera. Their confidence, their presence, the way they simply inhabited the work — it made my job easier than I could have anticipated.”

Adriana Berroteran, Director

For lawyers, by lawyers isn’t just a tagline. It informs every decision we make.

From the way we build Libra to how we show up in the world, the realities of legal professionals are what drives us.

This ad was made possible by the people who trust Libra to be part of their daily work. Your trust is why we put lawyers just like you at the centre of our campaign — because you’re at the core of everything we build.

From the way we build Libra to how we show up in the world, the realities of legal professionals are what drives us.

This ad was made possible by the people who trust Libra to be part of their daily work. Your trust is why we put lawyers just like you at the centre of our campaign — because you’re at the core of everything we build.

A sincere thank you to:

Our lawyers

Franziska Hahn & Taylor Wessing Germany
Sergiu & Stănilă și Asociații SCA
Pamela Lam
Edyta, Jan & CRIDO

Crew

Libra Assistants

Agency

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